Thursday, April 23, 2009
Guerrilla Marketing for a Job...
Friday, April 10, 2009
SEO or PPC? That is the question...
SEO vs. PPC
Many comparisons...There have been many comparisons and contrasting points of view written (and discussed!) pertaining to the values of Search Engine Optimization (SEO) and Pay Per Click (PPC) campaigns when relating to placement of your website (or your company's) on the internet when someone does a search (i.e. Google, MSN, Yahoo...).
And while they are both excellent components of an internet marketing strategy (you've got one right?), the fact is 7 out of 10 searches result in the seeker choosing Organic results (SEO) over PPC results….
There were 189 million unique visitors to internet last year. How many of them found your site?
This is what they were doing on the internet:
- Social Networking
- Research
- Shopping
A key to finding your customers is to KNOW your customers and WHERE they are searching!
Get in front of them...
Rank highly or not at all…
Pay your way to top (of 30 %) or…
Earn your way to the top (70 %)… or…
BOTH...Choose a strategy that emplors both (but do it in a way that's proportionate to the results... 70% SEO/ 30% PPC).
For more info, go to www.imageforward.com.
